Citation - Torrez-Riley, J. (2011). The Social TV Phenomenon: New Technologies Look to Enhance Television’s Role as an Enabler of Social Interaction.

Keyword -

• 電視在參與社會互動中所扮演的角色；及這個碎片化與時間平移觀看的新時代，如何改變電視的角色。
  This paper provides a historical perspective of television’s role in engaging social interaction, and looks at how a new era of fragmented consumption and time-shifted viewing has altered this role.
• 從歷史觀點，就目前線上與行動應用軟體的發展趨勢，說明社會電視(Social TV)的技術演化與次螢幕的興起。這些軟體的目的都是增進觀眾在看電視時的社會互動與參與。
• 透過對過往原型的研究，定義建立社會電視應用軟體有哪些主要的元件，如周遭環境展現(? ambient display)與觀眾連結性(viewer connectedness)。
  Research of past prototypes is examined to define the primary components needed to create a successful Social TV application like ambient display and viewer connectedness.
• 分析新的社會電視互動應用，如 GetGlue, Miso, IntoNow, TVplus

• 背景/動機：
• 假定：
• 方法：
• 資料：
• 發現：

• 電視媒體
  • 電視媒體的單向性
    • Thompson ¹⁾: 電視被認為一種單向的、非互動性的媒體，而觀眾能做的有限。
      Television has received an unfair assessment in the realm of interactive media. It is often considered anti-social, escapist, and only “quasi-interactive,” meaning it is limited in how much users, or in TV’s case viewers, can contribute (Thompson, 1995).
  • 電視媒體的社會性
    • 成為美國家庭的核心角色
      In a short amount of time, television began to play a central role in American homes (Huston et al., 1992)
    • 前晚電視節目內容，成為辦公室飲水器旁的談話主題。
      Last night’s television programming became a regular topic of conversation around the office water-cooler (Nathan et al., 1991).
  • 電視媒體互動性：
    • 1940s 電子火爐 “electronic hearth” as early as the 1940s (Tichi, 1991).
    • (Nathan, Harrison, Yarosh, & Terveen, 2008²⁾).
    • 觀眾投票
    • 利用網際網絡的線上互動工具，如問答、投票、留言功能

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