==Stefan Sagmeister==

Stefan Sagmeister，奧地利裔美籍設計師。創辦主持紐約 Sagmeister Inc. 。 School of Visual Art, The Cooper Union School of Art 任教。

* 為 Aerosmith、The Guggenheim 博物館、HBO電視台、the Rolling Stones及Time Warner等多家著名公司設計品牌、圖像及包裝等。其公司的作品曾於世界各地，包括蘇黎世、維也納、紐約、柏林、東京、大阪、布拉格、科隆和首爾展出。
* 作品充分流露其幽默的性格及對簡約主義的追求。

==21 things he learned==
* Helping other people helps me
* Having guts always works out for me
* Thinking life will be better in the future is stupid. I have to live now.
* Starting a charity is surprisingly easy.
* Being not truthful works against me.
* Everything I do always comes back to me.
* Assuming is stifling.
* Drugs feel great in the beginning and become a drag later on.
* Over time I get used to everything and start taking for granted.
* Money does not make me happy.
* Traveling alone is helpful for a new perspective on life.
* Keeping a diary supports personal development.
* Trying to look good limits my life.
* Material luxuries are best enjoyed in small doses.
* Worrying solves nothing.
* Complaining is silly. Either act or forget.
* Actually doing the things I set out to do increases my overall level of satisfaction.
* Everybody thinks they are right.
* Low expectations are a good strategy.
* Whatever I want to explore professionally, its best to try it out for myself first.
* Everybody who is honest is interesting.


==More==
* Stefan Sagmeister on what he has learned http://www.ted.com/talks/stefan_sagmeister_on_what_he_has_learned.html
* 《藝術與設計》2005/7月 《平面設計的終極關懷——專訪施德明》
* http://www.tedtochina.com/2009/01/16/stefan_sagmeister_things_i_learn_in_life/